It has to perform, of course—but also look good while doing so. Meet the ZATA family: a baitcasting model, a spinning model, and combos. Your thousandth cast should be as smooth as your first. To ensure that, we built the ZATA baitcaster with 11 ball bearings, brass Duragear, and our Infini brake system.

When a spot demands controlled, technical presentations in order to catch fish, your equipment should be able to deliver. Inside the ZATA spinning reel is a one-piece, Computer Optimized Gear (COG) design, which is not only fast, but smooth.